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How to Choose Right Cross Platform for Mobile Application

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I’m mostly going to focus on Android and iOS because those are the only major players that exist at present.
  
v  For Android, it is Java and either Eclipse or the new Android Studio, along with the Android SDK
v  For iOS, it is Objective-C and XCode.
v  For Windows Phone it would be C# and Visual Studio.



Note : However, I would recommend anyone seriously thinking about cross platform mobile development  to at least develop a simple app natively in both Android and iOS.  The reason for doing this is because it will make it easier for you to understand what is going on under the abstraction layer that a cross platform mobile development solution will provide you and it will help you to see the value or lack of value in a cross platform solution

A native application is developed using the tools provided by the device or operating system (OS) manufacturer and runs on a single platform. Example tools include the UIKit from Apple for creating an iOS app, or the Android software development kit (SDK) for creating an Android app.
2016 Market Share of Native Platforms1
•             68.8% Android
•             19.1% iOS
•             11.4% Windows Phone
•             4.1% BlackBerry OS
•             1.6% Other

Pros (Quality)
•             The user interface (UI) in the application is consistent with other core UI elements on the mobile device.
•             The performance of the application, including UI responsiveness, is better.
•             There are no third parties between your app and the device’s capabilities.

Cons (Cost)
•             Specific technical skills (e.g., Objective-C, C#, Java, etc.) are required for each platform, increasing development costs.
•             Code reuse across platforms is very low, increasing maintenance costs.

Cross-Platform
A cross-platform application is developed with a single code base, yet can run on multiple platforms. There are two types of cross-platform solutions: cross-platform native and hybrid. Cross-platform native solutions (CPNS) involve compiling a project down to native code and features, while hybrid solutions use a device’s embedded Web browser.

Mobile Website
A mobile website is viewed on a device’s native browser. In addition to accommodating smaller screens, a mobile website should tailor the experience to make mobile tasks easier. A mobile website may be created for a number of reasons, including:
•             In lieu of an installable app.
•             To accommodate unsupported platforms.

•             To insure any visitor on any device has a good experience